Hola! Nice to meet you!
I’m Samantha (she/her), the designer behind SAREV Designs! ☻
I am a graphic designer and creative based in NY.
MAC Cosmetics
MAC Cosmetics is an artistry beauty brand that was acquired by Estée Lauder Companies in 1998.
Objectives:
Update and design Visual Merchandising assets that align with the current brand image for retail stores, such as Ulta Beauty, Target x Ulta, Nordstrom Rack, and freestanding stores.
Solutions: Collaborate with Marketing, Visual Merchandising, and Production teams to understand design needs.
View full project→ Here
june
JUNE aims to offer a safe and sustainable alternative to pads and tampons by providing people with reusable menstrual cups at an affordable price.
Objective: Develop a fun rebranding design concept that allows JUNE period products to be less intimidating to consumers.
Solution: Adding fun colors to the packaging design while staying away from pink, as most of JUNE’s competitors include pink in their branding. Creating a bold but fun logo with a menstrual cup illustration embedded in the font in order for it to stand out. Packaging will be an eco-friendly paper tube. JUNE’s mission is to create radically accessible period care so everyone can find their best flow. Inclusivity and accessibility is being represented in the illustration on the cap.
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REAL COSMetics
Real Cosmetics is a fun, color cosmetic brand that is transparent with their ingredients and keeps it "Real" with their customer.
Objective: Develop simplistic but bold branding and packaging design concept.
Solution: Create a simple logo using a bold serif font while incorporating both neutral and bold colors in the packaging to keep it fun. In order to ensure that the brand was seen as “fun” their blushes are called paints instead and the primary packaging resembles a tube of paint.
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Luna Magic Beauty
Luna Magic is an Afro-Latina owned beauty brand that was featured on Shark Tank.
Objectives:
Update lash packaging to include four lashes instead of two. Develop on brand packaging concepts for new color cosmetic products while ensuring that the product itself still stands out.
Create elevated and eye-catching web page banners, social media templates, and email campaigns that align with the brands target audience.
Solutions: Use elements that already exist in current packaging, like the signature rose, along with lighter shades of the brand colors in order to not take away from the product shades.
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serafi lingerie
Serafi is the lingerie brand that empowers women to look and feel their best, every day. The name Serafì is Hebrew and stems from śārāf - śərāfîm, meaning "fiery ones, flaming, glowing."
Objective: Develop a sexy and empowering branding design concept.
Solution: Create a sexy logo using a script typeface while incorporating various shades of reds. In color psychology, red signifies strength, power, love and passion which aligns with how Serafi customers should feel when using Serafi lingerie.
View full project→ Here